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Advanced Signature Content Guides

This article answers common questions about personalising signature content beyond the standard variables, using Predefined Extra Information fields and pronoun preferences. If you're not yet familiar with how these fields work as signature variables, start with Adding Custom Profile Field Variables.


You can use a Predefined Extra Information field to link out to something specific to each user, for example, their LinkedIn profile.

  1. Create a Predefined Extra Information field (e.g. LinkedInURL) and populate it for each user's profile. This can be done in bulk using bulk editing.
  2. In the signature editor, insert the text you want the link attached to (e.g. "Connect with me").
  3. Add a link on top of that text. Rather than typing the variable name, insert it from the Variables list in the editor, since the name CloudM generates for a field doesn't always match how you typed the field name (e.g. capitalisation in acronyms like "URL" isn't preserved).

Each user's signature will then link to their own profile, rather than a shared or generic one.

How do I add a custom image to a signature?

  • Same image for everyone (e.g. a campaign banner): 
  • Personal to each user (e.g. a headshot): if it's the user's Google Profile photo, use the built-in $personalPhoto variable, no custom field or hosted image needed. If it's a different personal image, hosted elsewhere, create a Predefined Extra Information field to store a URL per user, then insert the image variable from the editor's Variables list.

How do I add preferred pronouns to a signature?

You can add Preferred Pronouns to an email signature using the AddressMeAs variable.

The Preferred Pronoun displayed will default to the pronouns used for the Gender of the user, as set in their profile, for Male (he/him/his) and Female (she/her/hers).

If the Gender specified on the profile is set to Other, the user will be presented with an Address Me As field in their profile (as well as a field where they can specify their gender), where they can choose which pronouns they would prefer to use, including "they/them/their".

Can I customise the default pronoun combinations?

Yes. The default Male/Female mappings above can be overridden with custom logic in the signature template, for example, to offer combinations like "He/They" for users who select Male but prefer a mixed pronoun set. This requires editing the template's underlying code rather than a toggle in the interface.

Example:

#if ($gender == "Male")
(He/They)
#elseif ($gender == "Female")
(She/They)
#elseif ($gender == "Unspecified/Prefer not to say")
#elseif ($gender == "other")
$addressMeAs
#end

This replaces the standard $addressMeAs variable output with fixed values for Male and Female, while still falling back to the user's own Address Me As field for anyone whose Gender is set to Other. Adjust the values in each branch to match the combinations your organisation wants to offer.

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